Dino helped DCS break into the American appliance market by combining the glamour and appeal of shelter and cooking magazines with the utility and convenience of catalog shopping in an innovative “flip book.” Taste magazine and its digital extensions provide a glossy wealth of knowledge about recipes, cooking tips, appliance use and home décor, and then after whetting appetites for kitchen design, it alleviates the confusion of appliance choices, color swatches and installation with a handily integrated catalog.

In other words, the back of the book’s catalog section lets consumers shop the DCS product line, while the front inspires them to kick back and see how best to enjoy their beautiful new DCS kitchen.