Beko’s retail challenge starts with securing new retailers, and then servicing them with marketing that helps them be successful with the brand. Dino developed a sales presentation with Beko that includes compelling slides, videos and marketing materials packaged into a branded thumb drive and designer box to help convince retailers this is a brand that will support them and invest in their success.
Retailers that have come onboard are supported with extensive collateral, POP, an Americanized website and a growing library of videos and other marketing materials to help them introduce an unfamiliar brand to the marketplace. We are also developing a customer nurturing program to turn owners into champions, strengthen their sense of connection to the brand and counter any negative social reviews with a growing community of advocates.
