Appliance manufacturer Fisher & Paykel needed to persuade architects and designers to specify their Euro-style appliances to homeowners. Dino Publishing conceived an award-winning B-to-B-to-C content strategy to drive those sales. Neue magazine, winner of the coveted Ozzie design award, gives those professional specifiers a resource and an idea-generation tool that doubles as a pass-along validator for the end consumer.

The magazine and its digital extensions offer a compelling case for using Fisher & Paykel products in the design and build stages, while making it easy for design professionals to sell their choices to homeowners and developers.