Next Wave is a 24-month initiative conceived by Dino Publishing and client Sea Ray Boats to “redefine the boating experience across all Sea Ray platforms.” By framing new product initiatives within a coherent innovation-engine storyline, Next Wave allowed Sea Ray to own the leading innovator position in the recreational boating space.
Dino created a rubric for introducing Sea Ray’s product innovations—including Quiet Ride™ and Dynamic Running Surface™ technologies, as well as design breakthroughs including SkyFlow™ design and Concealed Outboard Propulsion™—that will significantly impact owner experiences. The name, the Next Wave logo and accompanying graphics reflect the Sea Ray “wave” that is the company logo. The color palette for the campaign reflects the brand colors, and the clean, precise and modern design of the materials reflects the future of Sea Ray.
Strategically conceived content marketing that understands an audience’s point of view while serving a client’s business drivers will always be the most effective, and Next Wave achieves this beautifully. The resulting campaign won the highest honor in the Best Promotional Campaign category of the Content Marketing Awards.
