Hyundai Translead
Hyundai Translead Work Description
Hyundai Translead is a Hyundai subsidiary focused on the dry van, refrigerated van, and chassis market. Dino Marketing Group helped HT launch their HT LinkSense™ sensor and telematics solution, developing positioning and branding, followed by launch at trade shows. HT had ridden a “manufacturing excellence” theme for the past six years, and DMG guided them to use HT LinkSense and other tech-forward features and products to pivot into an innovation-focused, industry-leader position.