Following the merger of two leaders in the trailer parts industry, TexTrail Trailer Parts and Nuera Transport, Dino Publishing was brought on to resolve the branding challenges presented by the merger. After weighing VOC research, game-playing name options and teasing out core competencies, Dino devised a brand story central to the new entity. This story is about the power of partnership: United under the TexTrail name, the company is able to offer its customers unparalleled buying power, unmatched expertise and service, and the most reliable delivery capability.
Further, Dino developed a visual identity that would reiterate the message of strength and unity. This included a new color palette, typography, the creation of a new logo. With its strong five-point-star motif, the logo speaks to both TexTrail’s Texan roots and its strong American pedigree. And when applied to creative and corporate-identity materials — from website and print collateral, to letterhead, bumper stickers and business cards — this aesthetic communicates the unmatched strength of the brand.
